You've probably heard a lot about local SEO as one of the most important facets of digital marketing . Today we want you to have a more concise idea of exactly what local SEO is, what is its relevance in the online world and how it affects companies.
What is local SEO?
Local SEO serves to promote the visibility of your business in location-based searches . It is simply a variation of common SEO, and its objective is to make sure that your company is found on the Internet by the people who look for it in your locality.
This includes searches with certain geolocators , such as city, community, zip code ... and 'near me' searches , where Google collects the person's geographic location and provides search results for that area.
Because it is important?
Local SEO is extremely important, especially if you have a business that offers a service in a certain location. According to Forbes , 95% of smartphone users have used their device to perform local searches, of which 61% called the business and 59% visited it. In addition, 70% of mobile users call a company directly from Google's search results using their mobile phones.
These numbers make it clear that location-based searches are a great source of potential customers . Since these potential customers are people who specifically look for the products or services offered by your company, we can assume that they will have a higher conversion rate .
Position your business in the local Google package
In addition, local SEO helps your company appear in the local Google package, which is one of the most coveted places when it comes to search engine results.
Initially, Google's SERP responded to local searches by showing the seven most popular companies related to the search. This local package included the addresses, telephone numbers and links to the web of each of these businesses.
However, as browsing trends have evolved to be dominated by mobile phones, Google has reduced its package of seven to three results , for a better user experience.
local package Google
According to this Moz study , 44% of people who perform a local search click on one of the results of the aforementioned package, while only 8% continued to see more local results. This shows that most people doing local searches find what they want within those three options.
Therefore, getting that much coveted place in the search results could generate a lot of traffic and potential revenue , and it's the local SEO that can get you there.
Basics of local SEO
Now that we've looked at what local SEO is and why it's important, let's see what you can do to improve it.
The first thing you must understand is that this type of SEO is based on searches by location. Which means that a physical address or location is a prerequisite for a company to appear in local search results. If your business address is not updated in Google My Business and other online directories, it will not be displayed when a customer performs a search "near me" or by adding the name of a certain location.
The next thing to ensure is that the name, address and phone number of your company is consistent in all the directories in which you are present. If there are discrepancies, it is very likely that Google will not include your company in the local package.
Another way to improve the local SEO of your company is through mentions . A mention occurs when a third party website cites your business as a reference point. It can contain the name, location or contact information of your company. You do not need a backlink to your website. If your business were a restaurant, an example would be a mention to him from a food blog. This allows Google to know that your company is reliable and increase your chances of appearing in your local package.
How does local SEO affect your business?
If you are a small business owner, local SEO optimization can bring great benefits:
Help your target audience discover your business . Many local searches have their origin in people who are looking for a company similar to yours, and with good local SEO, your company can capture that audience.
It provides users with the information they want, when they need it . For example, if your restaurant has free Wi-Fi or pets, showing that information as part of your
Local SEO will attract customers looking for that kind of options.
It offers potential customers the possibility of making a call directly from a button .
Drive the buying decisions of people in favor of your business. The more data they have about you, the more reliable you are to them. This establishes a solid foundation on which you can build a beneficial relationship.
Now that you know how local SEO can help your business with affordable local seo packages, you can better manage your online presence and develop a customer base. You will increase your ranking in organic search engines and stand out from your competitors.
Related Links:
https://en.wikipedia.org/wiki/Local_search_engine_optimisation
https://www.ezrankings.org/local-seo-packages.html