When your business is local in scope, focused mainly on your city or a limited geographical area, the positioning strategy should focus on getting more traffic from search engines for users who consult Google, Yahoo! or Bing from that same city or geographical areas close to it useful reference.
The campaigns of local positioning in search engines follow different strategies to the SEO campaigns of national or international scope due to its more specific location, being necessary the employment of concrete tools and an optimization of the content more in agreement with the objective of local positioning.
Local SEO services is also advisable for companies that, even at a national or international level, have specific content sections at a local level. For example, chain stores, restaurants or hotels, franchise businesses, workshops networks or vehicle dealerships, etc.
Advantages of a local SEO campaign
Increase the number of visitors from a certain location interested in your products or services
By focusing the content on searches related to your products and the location of your business, we get many more visitors to your website and become customers.
Increase the visibility of your business in your geographical area in an economical way
Local SEO services allows us to focus the goal of positioning in a given region allowing us to contact new customers or business partners.
And if you also want to increase the geographical scope of your business throughout Spain, we can design a search engine optimization campaign for you .
Want to know more about local SEO?
What is local SEO?
The local SEO is a strategy for promoting content, services or products which focuses on increasing the visibility of a site within a very localized geographical area. This strategy focuses on getting traffic related in a certain location and surroundings, which does not mean that it prevents obtaining traffic from other geographical areas. Search engines will show the pages of your website among the first results if the content of your site is optimized for the way in which the users of the geographical target area look for their products and services. In addition, your website should give clear indications of geolocation in the geographical area where your business is located.
With the increasing use of mobile terminals, the importance of local positioning is increasing, since many searches related to certain categories of products and services are made from the mobile or the tablet while the user is traveling. The results of these searches are frequently influenced by the user's geolocation at that time, with the closest business websites appearing in better positions.
Be indexable , that is, easily accessible by search engine robots.
To be relevant , that is, its contents must have a clear relationship with the searches related to its products and services, and the objective geographical location.
To be relevant , that is, its pages must be considered by Spanish search engines as a "better" result than those of its competitors in a localized geographical area.